What is a Digital Strategy?

What is a Digital Strategy?

When we talk about “digital”, we are referring predominantly to the adoption of new technologies to existing business activity. This includes, but is not exclusive to, an organisation’s customer-facing activities, and the quest to offer the best possible customer service in order to meet the company’s business objectives.

Why do you need a digital strategy?

Research has revealed that organisations with the best economic performances have generally been quick to take advantage of new digital platforms and invested in digital talent ahead of their competitors. They have also increased the agility of their digital strategies, meaning that they are constantly reviewing their roadmaps to take account of changing technologies and business goals. They are therefore in a position to take action and adopt the use of new platforms much more quickly as they become available.

Why do you need a digital strategy?
Digital Strategy and Business Alignment

Digital Strategy and Business Alignment

As with IT strategy, it’s important for digital strategy to be fully integrated with organisational goals. The traditional belief that digital technology should meet business targets is old fashioned. Technology is so rapidly evolving that organisational goals should also take account, and be determined by, what new digital technologies can offer.

Working with you

We’ll work with you to investigate whether business and customer needs are being met, and if there is an improved way of meeting these needs. We’ll go on to look at which business or customer needs are not being met and how this can be resolved. We’ll also work with you intensively to identify additional opportunities such as new target markets or routes to market.

Working with you
 Agile Approach

Agile Approach

We ensure that our customers continue to meet their organisational goals by working with an agile strategy approach. Digital strategy should be seen as a process with proceedures and practises that are followed rather than a set roadmap that is followed for a long term period. It is a fluid process that changes alongside digital technologies, the external environment and the company’s own requirements and business objectives.

After working with you to establish the initial strategy, we will meet with you regularly to measure progress against the planned goals, as well as to review evolving technologies, the business environment and internal organisational changes.

This doesn’t mean that we will recommend jumping from one platform to another as they become available. Our Agile IT team of specialists will recommend the best use resources and reduced risk to generate the best return on investment. 

You don’t know what you don’t know. Discovery involves evaluating your business goals and discovering new technologies that will best meet these goals.

The percentage of people who are digitally connected is growing rapidly. The integration of digital technology into an organisation can have a dramatic effect on productivity, growth and profitability.

People now expect a seamless brand experience across many channels. Not meeting these expectations can negatively impact your business.

When organisations start to use digital media, these are often adopted individually and completely separately. This is time consuming and unnecessary. Having a digital strategy can merge different digital technologies and other business operations to improve productivity, efficiency and customer service.

When new digital technologies are implemented, the side effects are that there is more data available, better reporting, improved compliance, up to date cyber security and contemporary policies and proceedures.

Five reasons why you need a digital strategy

Organisations with the best economic performances have generally been quick to take advantage of new digital platforms and invested in digital talent ahead of their competitors.

If that's not enough to convince you to build a digital strategy, here are five more reasons why you should.

68%
of businesses outsource IT to save money
57%
outsource IT to focus on business objectives
78%
businesses affected by cyber attacks in 2018